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Wednesday, November 28, 2012

Guest Blog by Ron Gavalik, Publishing and Marketing Professional!

Now and then it's a pleasure to invite not only authors, but other industry professionals to share their wisdom with us as we navigate our way through the publishing world! Joining us for a guest blog is Ron Gavalik, author of Financial Success for Creative Professionals and publisher of Grit City Publications! Let's welcome Ron! Don't forget to stop by his blog and say hello!
Propel Your Creative Career to the Next Level

Ron Gavalik


Thank you to Ginger Marcinowski for allowing me to guest post.


As a publisher and marketing professional, I’ve always found it vitally important to ensure creative professionals possess the correct tools and knowledge to market their work to the right kinds of audiences. I’ve enjoyed a long and fruitful career ensuring the success of businesses, but also writers, artists, and performers. I take a lot of pride in sharing that learned experience with others.


Unfortunately, I’ve met so many creative types that honestly believe they’ll never make a living fulfilling their creative passions. That kind of cynicism is sad and frustrating, especially when I know for a fact that it’s not true. We all require housing and plumbing to sustain life, but it’s creativity that gives our lives purpose…and unique creators perform a necessary function in our society. It’s my job to make sure they earn a high middle-class income.


That’s why our team assembled Financial Success for CreativeProfessionals, the first marketing plan ever developed for writers, artists, and performers of all types that guarantees success.


In the modern era, creative professionals face two real challenges when it comes to selling their work. The first is contending with an oversaturation in the market, where so many indie creators are now selling their work to the masses. The second and more important challenge is gaining the marketing knowledge to break through the chaos and build a significant fan base that leads to achieving a secure revenue stream.


Because of the oversaturation, consumers are only willing to invest about 5 to 10 seconds viewing a creative product or performance on a website or even in person at an event. If intrigued, they’ll stay longer to absorb more of the experience. If they don’t emotionally identify with your creation in a couple of heartbeats, they’ll walk away or navigate away from your web presence and your work will register as a negative experience.


In that brief 5 to 10 second moment, your potential fan stands on the shore of a river while your work sits on the other side. It’s our job to persuade the consumer into building a bridge (emotional investment) to cross the divide and then obtain your creation. That’s no easy feat, but when you understand the process, it’s easily achieved.


When a creative professional has the tools to drive hundreds of thousands of potential fans to their creations and understands how to brand their work as a unique experience, a high percentage of targeted consumers begin to build emotional investment in those products or performances every time they’re exposed to the experience.


The right kinds of consumers (target audiences) must be exposed to your work over and over again for their minds to build that bridge of emotional investment and then cross the divide to purchase your creation.


The marketing plan provides the guaranteed solutions to drive hundreds of thousands of potential fans to your work, period. It contains real-world tactics, the best parts of college marketing courses, and intensive workshops for creative professionals. The theories and procedures are assembled in an easy-to-reference plan that’s designed to be used for years as your career grows.


It’s my hope that you’ll take your creative career seriously. As creators, you must rise above the chaos and allow your creations to raise the quality of life in potential fans around the world. That’s a gift and your legacy. Each of you deserves true financial security. We’ll achieve it, together.


As the tagline goes, “If you pour your passions into each project or performance, you must propel your career to the next level, realize your full potential and achieve financial success.”


Let’s make it happen!


Good hunting.



Ron Gavalik’s Bio:


Ron Gavalik is the author of Financial Success for CreativeProfessionals and has over 20 years of celebrated experience in corporate and creative marketing. This former Director of Communications has assisted private, nonprofit, and artistic organizations achieve success through grassroots experience marketing initiatives. Gavalik is currently the Publisher for Grit CityPublications and creator of the innovative Emotobooks fiction medium. He holds a B.S. in Marketing Communications from Point Park University and an M.A. in Writing from Seton Hill University. His work in the arts has shaped success for countless creative professionals who seek financial independence.


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